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The Milk Race – the legendary cycling event – returns to Nottingham on 24 May 2015.
World champion cyclists, council leaders and British dairy industry representatives gathered in Nottingham on Friday 27 March to mark The Milk Race's return to the city this coming May.
The Milk Race 2015 rides into town on Sunday 24 May for its third consecutive year since being re-established in the cycling calendar in 2013. DairyCo joins The Dairy Council as joint sponsors of this year's event.
"We're delighted to be involved in The Milk Race this year," said Gwyn Jones, DairyCo Chairman. "Just like the British dairy farming sector, this legendary event has many years' heritage attached to it. Elite sport requires resilience, enthusiasm and energy – and those are certainly traits that dairy farmers know about."
Cycling is one of the fastest growing spectator and participation sports in Britain. More than 90,000 turned out to witness Katie Archibald and Graham Briggs take first place in the 2014 Elite Women's and Men's Races, respectively.
Reigning champion Katie was on hand to lend her support at the launch event. "The Milk Race was an unbelievable experience," said Katie. Having heard so much about the heritage, it was fantastic to finally get to the start line in 2014. To win in front of such a large crowd was amazing. I'd love to repeat that feat this year." Who will Katie compete against? The 2015 line-up will soon be unveiled.
Cycling's recent renaissance is due in large part to the gold medal success of British cyclists in the 2012 Olympic Games and world-class events like the Tour de France. 700,000 new people are now riding their bikes once a month* and more than 73% of Britons say they are more likely to be a spectator at a cycling event since the Olympics.*
The nutritional qualities of dairy produce have long been recognised by leading athletes. The blend of protein for muscle growth, carbohydrates for muscle recovery, plus sodium and potassium – electrolytes lost through sweating – make milk the ultimate post work-out drink. "Talk to any of our elite cyclists and they'll tell you how much milk they get through," said Sandy Wilkie, Chairman of The Dairy Council.
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